 Formula DRIFT will debut
the start of their comprehensive programming schedule on VERSUS this weekend.
Formula DRIFT content will be made available in more than 75 million U.S.
homes. The seven-stop Formula DRIFT Championship Series programs will air
over fourteen Sundays during the 2 PM (EST) / 11 AM (PST) time slot beginning
this Sunday, August 30.
The first episode features a comprehensive overview of the sport and drivers.
Viewers will then experience Round 1 "The Streets of Long Beach"
and all of the events leading up to the final episode showcasing the Formula
DRIFT Championship Finale from Irwindale, California on November 29. Each
episode will showcase all the on- and off-track action as the world's
top drift drivers battle for the coveted title of Formula DRIFT Champion.
The Formula DRIFT Pro Championship Series will be featured in HiDef and will
focus on all the head-to-head action, technology, equipment and the
personalities and behind-the-scenes drama. Check your local listings or visit
the Formula DRIFT website at www.formuladrift.com for more information.
"We are excited to showcase Formula DRIFT and the sport of drifting on
VERSUS, the fastest growing sports cable network in the country," says
Ryan Sage, VP of Marketing and Co-Founder of Formula DRIFT. "On VERSUS,
we are able to showcase our teams and drivers on a weekly basis, at a
consistent time slot; all on a network in more than 75 million homes."
Formula DRIFT is also viewed worldwide through international syndication to
an additional 200 million homes. All this combined with several new broadband
and internet media strategies; Formula DRIFT continues to be the most watched
drifting property in the world.
For more information contact:
John Pangilinan
The ID Agency
562.491.7503
john@theidagency.com
ABOUT FORMULA DRIFT
Entering its sixth season, Formula DRIFT is recognized as the North American
professional drifting championship. Established on the streets of Japan,
drifting has evolved into a worldwide competitive sport that challenges each
driver's driving ability and vehicle control. Formula DRIFT provides a forum
for professional drifters to compete in 7 events nationwide for the coveted
Formula DRIFT Championship crown. As the first official series in North
America, Formula DRIFT has taken competitive motorsports to the extreme
attracting fans and car enthusiasts from all walks of life and establishes
itself as the global focal point for the Sport. For a race schedule and
ticket information, visit: www.formuladrift.com.
ABOUT IMG SPORTS
& ENTERTAINMENT
Operating in 30 countries, IMG Sports & Entertainment's diverse
businesses include: consulting services; event ownership and management;
fashion events and models representation; licensing; golf course design; and
client representation in golf, tennis, broadcasting, speakers, European
football, rugby, cricket, motor sports, coaching, Olympic and action sports.
IMG Academies are the world's largest, multi-sport training and educational
facilities, delivering world-class training experiences to more than 12,000
junior, collegiate, adult, and professional athletes each year. More
information is available at: www.imgworld.com.
ABOUT VERSUS
VERSUS celebrates real competition across all platforms (VERSUS.com, VERSUS
on Demand and VERSUS HD). Now in more than 75 million homes, the network is
the national cable home of the National Hockey League (NHL), the Stanley Cup
Playoffs and the IndyCar® Series as well as best-in-class events such as
The Tour de France, the Professional Bull Riders (PBR), World Extreme
Cagefighting (WEC) and Professional Boxing. The network also offers
collegiate sports featuring nationally-ranked teams from top conferences such
as the Pac-10, Big 12, Mountain West and Ivy League. VERSUS features the best
field sports programming on television and is a destination for sports fans,
athletes and sportsmen to find exclusive, competitive events and original
programs, such as Sports Soup and The Contender, that audiences can't find
elsewhere. VERSUS, a wholly owned company of Comcast Corporation (NASDAQ: CMCSA,
CMCSK), is distributed via cable systems and satellite operators throughout
the United States.
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